New Beauty’s 10th Anniversary
April 20, 2015

DEFEND SPF 30, our best selling product has become loved and used in the world of professional modeling. It was recently recommended by celebrity makeup artist Kyle Harder in her Coachella Tutorial
See Tutorial

Kyle is the go to make up source for the world’s most elite modeling agency, Wilhelmina Models.
See See her work

Out of hundreds of different options she chooses our product to protect the skin of top supermodels, celebrities and her elite clients.

So what makes DEFEND so special? It is a mineral sunscreen formulated with zinc oxide and titanium dioxide, the only two active ingredients that block UV radiation without being absorbed into the skin, providing lasting and safe broad spectrum sun protection. DEFEND is enriched with Vitamin C, E & Ferulic Acid for enhanced protection, as well as microencapsulated Melanin to give skin tone an even appearance. It comes in an elegant silicone-based vehicle that leaves a non-shiny, non-sticky matte film on the skin, making it the perfect primer to any make-up routine.

You can start defending & priming your skin by ordering DEFEND SPF 30 here. *Please note, due to overwhelmingly high demand, the product may be temporarily on back-order.