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A beauty technique from Korea is giving a new meaning to the saying “beauty means pain.” Enter: curling your lashes with fire.

This beauty innovation from Korea is, apparently, the secret to curled, lush eyelashes that last much longer than when curled with a traditional eyelash curler. Note: While the flame is not directly applied to lashes, the stick that is applied to the lash line is, indeed, heated with a flame. It sounds complicated, but is pretty simple in nature. Here’s how it works:

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